Homepage Articles Marketing 4 Strategies to Earn Natural, High-Quality Links for Your Content 4 Strategies to Earn Natural, High-Quality Links for Your Content Posted: 2020-12-22 natural-link-building-strategies The process of “link building” has long been touted as the key to search engine rankings. After all, studies on the relationship between backlinks and rankings have shown that it's nearly impossible to rank without them. In fact, a Moz study of over 15,000 keywords found that 99.2% of all top-ranking websites had at least one external link. But, while getting links is still crucial for SEO, the job email list way those links are gotten has changed. Link building tactics through spam emails, article submissions, and sponsored links are strategies of the past. Today, if you want to generate links, you have to put in the work to earn them. If you want to generate backlinks, you have to earn them, says . Shares Are Not Enough: How to Amplify Your Content and Build Links What is a quality backlink? First, we need to identify exactly what a quality backlink is and isn't. Because, as Neil Patel mentions about quality backlinks: While the right inbound website link can boost your Google rankings, revenue, and brand, the wrong ones can penalize your site. The right inbound link can increase rankings and ROI. Bad ones can get your site penalized. @neilpatel Click to Tweet Since we try to avoid penalties at all costs, we want to focus on getting the RIGHT inbound links. What makes a high quality backlink? SEO consultant Mark Walters lays it out in the simplest way possible. He says high quality backlinks: