The problem arises when you abuse this tactic and start returning results that are only marginally relevant – or have no relevance – to the original search query. This result will confuse your users and may also cause them to lose trust in your site. Be sure to offer the most relevant results possible and take steps to ensure that other suggested results, such as a product of the week or complementary products, are clearly marked as such. This practice will put visitors at the comfortable on your site and will help them increase their chances of completing a purchase.
In this example, only two of the six results are directly related to the search query. 12 Ways to Increase Revenue Through Visitor hair masking service Trust | SEJ 11. Boo! Avoid ghost pages “Launching a blog” and “setting up social pages” often appear at the top of a marketer's checklist when promoting a site. These are definitely important parts of your marketing stack and they can provide tremendous value to the visitor. However, if you lack the resources to ensure that these two entities are regularly updated with fresh and engaging content, you risk that they become not only redundant, but also potentially damaging to your site and the perceived level of reliability of the brand.
There's no harm in waiting for the blog and social pages to launch until you know you can post at least once a week to your blog; but having “ghost” blogs and social pages, Advertising Continue reading below 12. Don't rely on terms and conditions It may come as a surprise, but the mere existence of a “Terms and Conditions” page has no real effect on how a visitor perceives a site and whether they trust it. The fact is that “Terms and Conditions” is probably the least visited page. People rarely check to see if these pages exist, let alone read them, but you may still need them for legal reasons.